Yes, we quirk!

As indicated previously our new branding direction went pretty funky. Whimsical, quirky, unique; arise with the underdog! There is a lot of excitement concerning this spectrum of the elephant, seeing as it seems that we have found a good balance, an enjoyable way-in and a resolved direction. The process also involved sketching and ideation; fun. Our second client meeting was an encouraging success; we crunched in three entire concepts, and two were right on the money, conceptually speaking. Now to relay that information into a solid form. -Aska